Revenue Growth Driven by Pricing and Mix
Total revenue grew 7.3% year-over-year to $40.6B in FY2025, up from $37.9B in the prior year, reflecting strong pricing power and a favorable product mix shift toward higher-margin smoke-free products. Cost of revenue grew only 0.3% to $13.4B, indicating disciplined cost management relative to top-line growth.
来源: 10-K Income Statement